CREATIVE STRATEGY

This is not an oxymoron. Successful companies are creative, but their concepts are backed with and built on business strategy.
Cool ideas must be aligned with a company’s brand, values, business objectives and measurable target outcomes. This takes more discipline than running with the first novel thought that strikes. However, it pays you back in results.

I approach projects and campaigns with these five steps:

1. Business review - how the project fits into your overall business plan
2. Brainstorming - unleashes the creativity! (candy helps too)
3. Creative brief - crystallizes ideas from brainstorming into a project description with goals
4. Work plan - spells out who does what, when things are due, and how much things cost
5. Measurement plan - to confirm the work has done its intended job

Applied in a “quick-start” fashion, each of the five steps can generate less than a page of planning documentation. Or, we can roll up our sleeves and get into more depth and detail. I’ll work with you to find a level of creative strategy appropriate to your project, budget and timeline.